30 Days Business (Pre-IB) post about Lapdesk
a. modify the product
Unless a profitable business is set for the product, modifying it can be considered as risky, because all modifications made have to be paid with the initial budget, so it will increase the price of the product and reduce sales.
b. market the product
For marketing it, the sales field would be Health and Businessman, so the product would be sold at health products stores, in meetings at a low price (can include a sample gift - increase slightly its cost) and in airports/train stations stores.
A wider promotion is surely necessary, it has not been promoted so much for being invested with £25,000.
nfsbf
6 years ago
What modifications?
ReplyDeleteWhat can be said about price?
Who are the competitors? (Did you click all the links?)
What would the USP be?
How would it be promoted?
Read this:
http://sairan-valiyev.blogspot.com/2009/09/lapdesk-for-robin.html
Look through the links shown here:
http://30daysbusiness.blogspot.com/search?updated-max=2009-09-22T16%3A45%3A00-07%3A00&max-results=7
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