Marketing Plan - Rotating Spaghetti Fork

Luigi's Rotating Spaghetti Fork

This product is an particular item never seen before. A fork provided with a low strength engine and two batteries slots which make the fork rotate. Offers an innovative and easier way to eat the spaghetti. It saves the user's effort to roll its fork to get a good spaghetti bite, which almost every time goes bad.

The sales of the product should be high, because of the number of forks sold to each costumer – as much as the number of forks a cutlery set has. The preferred sales method would be group selling, and number offers (buy X get Y free). And for buying the forks, the customer will get four batteries free (affiliated to a battery producer brand)

Investing on this product has one great goal: earn by innovate. A non-precedent idea which finds almost no competition should get the whole market at its favour. But the initial budget wouldn't be so high for external investors because the business has not been proved yet. So the initial price cannot be too high, should be just the product cost plus a little bit for revenue. If the business is profitable, a major investment should be necessary.

Promoting the product will be by:

TV ads, private publicity

Publicity linked to “As Seen on TV” stores

Internet ads

Stock sales by internet (charging the sending)

For marketing the product, the strategy will be product differentiation, give something new to the customers, generating the desire to try it – a perfect method to increase the sales.